It's pronounced Farty-Far, Jeff. Learn it.

By January 9, 2012 1:56 pm ET

KANSAS CITY, MO – DECEMBER 26: Head coach Jeff Fisher of the Tennessee Titans looks on from the sidelines during the game against the Kansas City Chiefs on December 26, 2010 at Arrowhead Stadium in Kansas City, Missouri. (Photo by Jamie Squire/Getty Images)