adiZero Rushes Into Stores

adiZero Rushes Into Stores

Sports Business

adiZero Rushes Into Stores

Sponsored by adidas

By Alex Kennedy

Today, adidas will unveil one of the lightest running shoes on the market. The adizero Rush, which weighs just 7.5 ounces, will be released with seven different color combinations. Similar to adidas’ line of basketball shoes, the adizero Rush will change the way athletes train and compete.

The shoe features adiPrene+ midsole technology for cushioning in the forefoot to ensure a responsive ride.  Adidas’ SprintWeb provides lightweight support while the unique nylon mesh construction is breathable and keeps the foot locked in place for stability and speed.  The shoe’s SprintFrame™ helps return energy to each stride and the Lightstrike™ EVA reduces midsole weight by 15 percent.

“We’re really proud of the adizero Rush and excited to get the shoe in the hands and on the feet of athletes who run to get faster for their sport,” said Mikal Peveto, director of running for adidas America.  “The adizero Rush shaves ounces from a typical running shoe, helping athletes as they work to stay faster than their competition.”

“At adidas, our goal is simple,” Peveto continued. “We design and engineer lightweight shoes to make athletes of all levels of sports faster so they can perform better on the track, the field and the court.  We know seconds make the difference between first and second place or a personal best effort.”

The adizero Rush is available now for $100 at and retailers nationwide. For more information, visit

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