"Knuckleball" Goes To The Big Screen, The Brand of Dickey Grows...

From a business perspective, the Dickey deal’s, and maybe those for all the other knuckleballers who could get a nice bounce back from the notoriety in the film, have yet to be seen, bit for sure they are probably coming. Dickey was a hit this past Wednesday on “Late Night With David Letterman,” and has as many media requests on the horizon as any athlete putting on cleats this summer.
 
If he continues with his winning ways, especially in New York, his book could keep rising the best seller list and this little indy documentary could be the surprise hit of the fall. “From a brand perspective, the guy now has a book done, a film done, and has success on the field, those are things that sometimes come after a, successful athletic run, so to have them in advance and during this great year is very rare,” Lencheski, who has worked with some of the biggest brands in Olympic sponsorship, racing and now in the arena, college and event space, added. “Having those pieces in place to go to market is tremendous, and we all hope it continues to be the successful story that it has been. As I said, I can’t wait to have my kids see the film.”
 
Neither can the directors. September can’t come fast enough for them, or for fans of knuckleballers who are enjoying the ride of the 37 year old Mets newest phenom.