AT&T Dials Up Ultimate College Football Fan Experience

AT&T Dials Up Ultimate College Football Fan Experience

Sports Business

AT&T Dials Up Ultimate College Football Fan Experience

Sponsored by AT&T

AT&T has challenged two college football fans to literally follow ESPN CollegeGame Day on the road trip of a lifetime in a fan engagement platform titled, “On The Way To Saturday.”

Each week, when the ESPN CollegeGame Day location is announced for the following Saturday, Will & Ravi will head across the country in their car to get to the next big game. The guys will be using the power of the AT&T Network to help them navigate to each game and weekly challenge in time for all the college football action.

The best part of the whole thing is that the guys need your help to complete their journey. As your reward for participating, all fans that follow Will & Ravi along the “On The Way To Saturday” experience will have two opportunities to win a trip to the 2013 Discover BCS National Championship Game. The first is a weekly opportunity for fans to view a video of one of the challenges that will feature a keyword needed to enter the sweepstakes. One winner from the pool of entries will be selected each week. The second opportunity is for fans to draw-up a potential challenge for Will & Ravi to complete. Fans whose challenges are chosen will win a trip to the big game. See the site for complete details.

The fellas are on a once in a lifetime trip and you could be too if you win tickets to the National Championship Game. If you’re looking for the latest on the guys, check them out on instagram (@Way2Saturday) or twitter and be sure to use the hashtag #Way2Saturday. Use your mobile device and the Nation’s Largest 4G Network to enjoy this college football season and keep track of Will & Ravi as they run routes across the country living every fans’ dream.

Latest Leads