Peter King's New Sports Illustrated Deal: 5-years, Larger Web Presence
By Jason McIntyre
* A source says King spoke with ESPN and the NFL Network, but his most intense discussions were with NBC. The new deal at SI will not impact his Sunday Night Football on NBC gig, which has one more year left on it.
* Expect to see a little less of King in the magazine – which he’s already not in a ton to begin with – and more of him on SI.com, where he is their No. 1 traffic draw. A source says Sports Illustrated plans to formally announce King’s new deal and some sort of new web plan for him in the coming weeks.
King didn’t reply to an email request.