Kobe Bryant's New Nike Commercial is Pretty Outstanding [Video]
By Tim Ryan
The premise is Kobe Bryant running a practice at 4am in China and dropping knowledge on a group of young players: “An important thing to remember is that it’s not about how much you practice, but about how much your mind is present when you’re practicing.”
I think we can all get used to Coach Kobe. Great job by Nike and an exceptional choice on the background music, which has a bit of a Friday Night Lights feel to it.
[via Hoops Hype]