Will Ferrell will guest-host the 6 pm SportsCenter on Thursday, December 5th, two sources exclusively tell The Big Lead. The sources who spoke on condition of anonymity because the appearance has not been announced, also say that there will be some sort of Ron Burgundy element to telecast.
ESPN spokesman Josh Krulewitz declined comment.
Ferrell will be SportsCenter’s third celebrity guest-host in five weeks. Actor Ken Jeong and NASCAR driver Jimmie Johnson both delivered big ratings, but Ferrell, an A-list actor who just so happens to have a movie coming out soon (Anchorman 2, December 20th!) is a significantly bigger star.
ESPN sources maintain the celebrity guest-host gimmick isn’t going to be a regular occurrence, but it’s fair to surmise that if Ferrell’s appearance goes well – why wouldn’t it? – more actors who are sports fans (read: all of them?) will consider it as a new promotional vehicle.
Why wouldn’t Mark Wahlberg or Jamie Foxx or Alyssa Milano spend a few hours in Bristol if their handlers think it could help generate some buzz ahead of a film? And reading off a teleprompter is much easier than having to field questions about whatever the story of the day is – the Liam Neeson debacle comes to mind.