Ray Buchanan Calling Shannon Sharpe "Mr. Ed" Remains the Most Entertaining Super Bowl War of Words

Throughout the week leading up to Super Bowl XXXIII between the Broncos and Falcons in 1999, Atlanta defensive back Ray Buchanan — after winning Media Day by wearing a dog collar to represent underdog status — insisted that Shannon Sharpe looked like a horse, famously saying “you can’t tell me he doesn’t look like Mr. Ed.”

With that thoughtful observation, a wonderful war of words began. Upon hearing the horse chatter, a clearly annoyed Sharpe immediately fired back, insinuating that Buchanan was a cross-dresser, the obvious counter to being called a fictitious horse.

Buchanan and Sharpe went on to exchange some exceptional quotes all week long, with neither clown considering the high road. It’s just too bad this tickle fight didn’t take place in the era of the 24/7 news cycle.

The two worst things about this memorable feud?

— Unlike this year’s Super Bowl, where the team hotels are across from one another, these two were sadly stationed 20 miles apart.
— The fact this feud even had a platform to begin with. The Randall Cunningham and Randy Moss-led Vikings would’ve been a hell of a lot more entertaining than the blowout we were treated to.

A 39-yard miss in a freaking dome? Screw you, Gary Anderson. Screw you.

[h/t SI]