VIDEO: Jim Harbaugh Refuses to Drink "Candy-Ass Skim Milk"

Jim Harbaugh and his wife Sarah take center stage in a new commercial for high-protein milk. As a Midwesterner, I feel confident saying it’s impossible to overstate the importance of milk throughout the Great Lakes region. He handled the important role beautifully, probably because he’s so passionate about the topic.

He is convincing as a football coach turned passionate parent, breaking down film of his family drinking dairy and erecting a full-sized goalpost on the front lawn. He appears totally unconcerned with zoning codes which is totally believable. At no point does he seem worried that a cameraman is following his loved ones around capturing their daily activities — also believable when there’s a big game against Penn State to plan. He even hits the comedic fish stick-related note at the end.

Who’s got a better acting reel than him?

Well, probably a few people but it’s still good work.