Matthew McConaughey Wearing an "Alright" Hat at Indians Game is a Little Much

If so, the trend is about 25 years too late. Think of all the merch that could have been moved if Jaleel White, the Olson twins and Tim Allen had employed this viral marketing. Total missed opportunity.

Honestly, it’s a little much. Although, perhaps there’s a method to McConaughey’s hatness. Perhaps by wearing the word on his cap he reduces the amount of people who ask him to say it out loud.