Sunday night’s 60 Minutes notched its highest rating in nearly 10 years on the strength of Steve Kroft’s profile of Milwaukee Bucks superstar Giannis Antetokounmpo. The program delivered a 16.3 rating and 27 share across 56 metered markets, the best since a 2008 interview with then-president-elect Barack Obama and his wife Michelle. And it should come as no surprise, as commercials for 60 Minutes were peppered throughout CBS’ coverage of the NCAA Tournament leading to a palpable sense of anticipation.
Many on the fence were won over by the tasty tease of Antetokounmpo’s high-flying dunk over over Tim Hardaway Jr. in a Feb. 7 game against the New York Knicks.
The ratings were also buoyed by a great lead-in of Duke-Kansas, a thrilling overtime game that extended past the 7 p.m. EST scheduled start.
What can’t basketball do?
Another segment on last night’s show featured some adult film star opening up about a decade-old affair with a former reality television star.