The Big Lead

Bill Belichick brought a massive hip hop star to North Carolina football practice

The former Super Bowl champion wants his players to know he's got cool connections.

By Matt Reed

Dec 12, 2024; Chapel Hill, NC, USA; North Carolina Tar Heels chancellor Lee Roberts presents a cut off sweatshirt to new head coach Bill Belichick with a jersey from athletic director Bubba Cunningham at Loudermilk Center for Excellence. Mandatory Credit: Jim Dedmon-Imagn Images
Dec 12, 2024; Chapel Hill, NC, USA; North Carolina Tar Heels chancellor Lee Roberts presents a cut off sweatshirt to new head coach Bill Belichick with a jersey from athletic director Bubba Cunningham at Loudermilk Center for Excellence. Mandatory Credit: Jim Dedmon-Imagn Images / Jim Dedmon-Imagn Images
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North Carolina football has an immense amount of pressure to win games now that they have one of the biggest coaches on the planet, and Bill Belichick is seemingly trying to show prospects and his current players that he's evolved and become a cooler coach over the years.

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Prior to taking the UNC job, Belichick started to show his personality a bit more while he was appearing on ESPN across a variety of shows, but since taking over the Tar Heels he looks to be changing his ways to adapt to the landscape of college football.

That included recently inviting hip hop sensation Lil Wayne to a North Carolina practice, which had his players understandably star struck.

Especially now that we're in the age of NIL money controlling where players decide on playing and social media prevalent in player's lives, Belichick has smartly evolved as he tries to make the Tar Heels competitive in the ACC during his first season.

North Carolina Tar Heels head football coach Bill Belichick with recruit quarterback Bryce Baker
Dec 14, 2024; Chapel Hill, North Carolina, USA; North Carolina Tar Heels head football coach Bill Belichick with recruit quarterback Bryce Baker during half time at Dean E. Smith Center. Mandatory Credit: Bob Donnan-Imagn Images / Bob Donnan-Imagn Images

However, Belichick did make waves in March when announced that he'd be keeping one of his long-standing traditions from the New England Patriots of not allowing players to choose their numbers until they've completed training camp.

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