The Big Lead

Deion Sanders Commits to Colorado with New $52M Deal

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By John Robinson IV

Nov 23, 2024; Kansas City, Missouri, USA; Colorado head coach Deion Sanders paces the field during the 2nd quarter between the Kansas Jayhawks and the Colorado Buffaloes at GEHA Field at Arrowhead Stadium. Mandatory Credit: Nick Tre. Smith-Imagn Images
Nov 23, 2024; Kansas City, Missouri, USA; Colorado head coach Deion Sanders paces the field during the 2nd quarter between the Kansas Jayhawks and the Colorado Buffaloes at GEHA Field at Arrowhead Stadium. Mandatory Credit: Nick Tre. Smith-Imagn Images / Nick Tre. Smith-Imagn Images
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Deion Sanders is staying in Boulder. Coach Prime has agreed to a lucrative five-year, $52 million extension to remain at the University of Colorado, signaling his long-term commitment to a program he’s helped transform. While some expected Sanders to chase a bigger opportunity—perhaps a return to his alma mater, Florida State—his decision to stay shows he's invested in building something lasting at Colorado, even with his sons set to leave for the NFL.

Colorado may not be among college football’s traditional powerhouses, but Sanders has already elevated its national profile. Since his arrival, the program has seen increased national attention, a surge in applications, and a cultural shift that’s brought in star-studded coaching talent like Marshall Faulk and Warren Sapp. Despite a modest 6–6 record, Sanders’ impact extends far beyond wins and losses.

Critics may scoff at the price tag, but many believe he's still underpaid given what he’s done for the university's visibility and brand. More importantly, this deal affirms that Sanders isn’t just about coaching his sons or attracting attention—he’s committed to mentoring players and building a legacy.

While fans dream of seeing him eventually lead Florida State, for now, Boulder remains home. And with this long-term deal in place, Deion Sanders has the security to continue attracting top talent and shaping the program in his bold image. Colorado has done right by Prime—and Prime has done right by Colorado.

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