The Big Lead

Kiki Iriafen NIL Worth: How much does USC star make in endorsements?

USC women's basketball star Kiki Iriafen has been a big time player for the Trojans after transferring from Stanford, and her NIL value estimation is on the rise.

By Josh Sanchez

USC Trojans forward Kiki Iriafen during pregame warmups before an NCAA Tournament game against Mississippi State.
USC Trojans forward Kiki Iriafen during pregame warmups before an NCAA Tournament game against Mississippi State. / Robert Hanashiro-Imagn Images
facebooktwitter

The USC women's basketball program had a major get ahead of the 2024-25 college basketball season when highly-sought after transfer Kiki Iriafen made the move to Los Angeles from the Stanford Cardinal.

Iriafen was the Pac-12 Most Improved Player of the Year and Karina McClain Award winner for best power forward in the nation during her final season at Stanford, and picked up right where she left off at USC.

The 6-foot-3 Iriafen is a force in the paint and was named first-team All-Big Ten in her first year with the Trojans.

MORE: Hailey Van Lith's dad goes viral for hilarious celebration with boyfriend Jalen Suggs in Sweet 16

Iriafen's star power is on the rise and she's expected to be one of the top picks in the 2025 WNBA Draft, potentially a top-five selection.

Entering her senior year, Iriafen's NIL value is also on the rise with her evaluation at upward of $700,000, according to MSN.

USC Trojans forward Kiki Iriafen celebrates scoring against the Mississippi State Bulldogs in the NCAA Tournament.
USC Trojans forward Kiki Iriafen celebrates scoring against the Mississippi State Bulldogs in the NCAA Tournament. / Robert Hanashiro-Imagn Images

This season at USC, Iriafen is averaging 18.6 points, 8.5 rebounds, and 1.9 assists per game.

MORE: Sienna Betts, top UCLA basketball commit, chooses jersey number with special meaning

Before becoming a college basketball sensation, Iriafen, whose full name is Okikiola Iriafen, was a five-star recruit out of Harvard-Westlake School in Los Angeles. She helped lead her team to a CIF Souther Section Division I title and left school as the all-time leader in points and rebound.

USC Trojans forward Kiki Iriafen celebrates scoring in the third quarter against the Mississippi State Bulldogs.
USC Trojans forward Kiki Iriafen celebrates scoring in the third quarter against the Mississippi State Bulldogs. / Robert Hanashiro-Imagn Images

Iriafen was a McDonald's All-American and a a two-time Los Angeles Daily News Player of the Year.

With JuJu Watkins out for the remainder of the 2024 NCAA Tournament, the Trojans will rely heavily on Iriafen to carry the team to the promised land.

MORE TOP STORIES from The Big Lead

MLB: Dodgers' 2024 World Series rings hidden details include tribute to legend

NBA: ESPN reporter breaks silence after LeBron shaded him in Pat McAfee interview

CBB: LSU star Flau'jae Johnson has viral request to trainer after gnarly eye poke

TENNIS: Buffalo Bills heiress Jessica Pegula roasts Dolphins after Miami Open win

SPORTS MEDIA: ESPN's Erin Dolan gets increased full-time role with network

Home/Latest News