The Big Lead

LeBron James is getting his own Barbie doll, seriously

King James haters are going to have a field day after the drop of the LeBarbie Kenbassador doll.

By Matt Reed

Los Angeles Lakers forward LeBron James in the first half Indiana Pacers.
Los Angeles Lakers forward LeBron James in the first half Indiana Pacers. / Trevor Ruszkowski-Imagn Images
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It almost feels fake, but Los Angeles Lakers star LeBron James is getting his own signature Barbie doll as part of the NBA legend's deal with renowned toy company Mattel.

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James reportedly will be a Kenbassador for the brand, which obviously included the drop of the $75 LeBron-inspired figure. It includes James wearing a high school letterman jacket with his initials "L.J." on his chest.

Meanwhile, on the back of the jacket James has "LEBRON" in bold letters and "Just a kid from Akron" written below it. For a long time, the NBA, NFL and other major sports leagues have had customized action figures, so maybe a Barbie doll isn't that far-fetched a concept.

James and the Lakers are aiming to make another deep NBA playoffs run this season after bringing in Luka Doncic in a blockbuster trade that shock the league, but that clearly hasn't stopped LeBron from continuing to build his business empire.

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