Paige Bueckers NIL Worth: How much does UConn star make in endorsements?
By Josh Sanchez
UConn women's basketball star Paige Bueckers has many names. Paige Bueckets, The Rizzler, PB with the J, the list goes on and on. And there is a reason for that: She is one of the biggest stars in college basketball.
Bueckers is the projected No. 1 pick in the 2025 WNBA Draft and has long been touted as the next face of women's basketball.
Sure, injuries slowed her down, but she burst onto the scene during her freshman year by sweeping the National Player of the Year awards. Bueckers was the No. 1 overall player in her recruiting class, which also included Caitlin Clark and Angel Reese.
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Bueckers is a two-time unanimous first-team All-American, and became the first NIL athlete to design and launch a Nike Player Edition (PE), the Nike G.T.Hustle 3.
But how much does Bueckers earn in NIL money? According to Connecticut Insider, her estimated NIL value for the 2024-25 season ranged from $1.5-$2 million.
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Bueckers has endorsement deals with companies like Nike, Gatorade, the new Unrivaled women's 3x3 basketball league, sneaker reseller StockX, and haircare line CeraVe.
The list will continue to grow once Bueckers makes the leap to the WNBA where she is expected to join the Dallas Wings.
During her final season at UConn, which is in the midst of a deep run in March Madness, Bueckers is averaging 19.2 points, 4.4 rebounds, and 4.8 assists per game.
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