Anthony Davis Did a Branded April Fool's Gag

It began with a poll. Should Anthony Davis shave his unibrow? This was no ordinary unibrow. It came onto the scene with Davis as he dominated a college basketball season and the NCAA Tournament for Kentucky, and eventually became his nickname. Nevertheless, he persisted:

Just kidding! It was actually early April Fool’s chicanery

Would be fascinating to learn how much Red Bull paid for this publicity.