Kevin Durant's Backpack Is For Sale

The accessory that will eventually hit shelves as part of the Thunder superstar’s Nike KD III line has become all the rage during these playoffs. It’s not just that Durant wears the backpack to every postgame press conference. He also leaves it on the entire time.

“People say they like it. People say they don’t,” Durant said. “I’m going to stick with it.”

So is this just some brilliant guerrilla advertising? Or is KD just kind of dorky?

Intended or not, he is doing one heck of an advanced advertising campaign for the KD backpack. With Game 2 of the Western Conference Finals on Thursday night in Dallas, Oklahoma City’s playoff run has already lasted more than a month. The Thunder has played almost every other day, and after just about each game, Durant and his backpack have been part of the postgame press conference. The footage is then used by national networks and local stations.