SEC Promotes Awful Walker Hayes Song 'Y'all Life' and Got Roasted Into Oblivion
The SEC faced some serious backlash on Friday and it had nothing to do with conference expansion. No, this time it was because of a tune that appeared specifically aimed at commercialization. The SEC's Twitter account posted a Walker Hayes song called "Y'all Life" and declared it, "just might be the song of football season right here!" and asked Hayes if he wanted to collaborate.
Twitter was so averse to the notion that users absolutely roasted the SEC. Eventually the conference deleted the tweet.
Here's a screenshot of it:
Song was so cringe that the SEC has now deleted their tweet promoting it. Screenshot for posterity. 😂 pic.twitter.com/130SsRqJMx
— RedditCFB (@RedditCFB) July 15, 2022
And here's the song:
Look, I'm not going to hate on Walker Hayes for trying to make money. God bless him in that pursuit. But that song is awful and is clearly pandering to every country/small town stereotype in the book. All I can think of when I hear it is Bo Burnham's country song:
Here's how some on Twitter reacted to the clip:
Here is the horrendous song clip posted and since deleted by the @SEC. In its entirety. Worst thing to happen to the SEC since allowing Missouri into the conference.
— Pablo Escobarner (blue check) (@PabloEscoburner) July 15, 2022
The audacity to post it with “Just might be the song of football season right here!” 😂😂😂 #ItJustMeansMore pic.twitter.com/VBqALRzPar
Personally, I don't care what song any network uses for any sport. I don't get worked up over it.
— Barrett Sallee (@BarrettSallee) July 15, 2022
But ... one spin through the replies of that tweet that the SEC deleted had me rollin'.
The SEC has deleted the video of that song no one liked.
— AJ Spurr (@SpurrFM) July 15, 2022
Today, the people won. pic.twitter.com/N1GmJxqtJO
just listened to the SEC country song pic.twitter.com/OYIW5YWTi8
— Chris Branch (@cbranch89) July 15, 2022
Just imagining the call to the record company from the SEC marketing person on the Friday before SEC Media Days.
— Andy Staples (@Andy_Staples) July 15, 2022
“Um, we’re going to need another song. That one got roasted.”
just watched the deleted SEC song clip pic.twitter.com/6ke1dVunFN
— nick (@nick_pants) July 15, 2022
Hayes is the mastermind behind the song "Fancy Life" that was in the Applebee's ad that drove everyone insane last college football season. Maybe he was the wrong guy to promote here. Just a thought.