Vanderbilt Logo Change Met With Shock, Horror
By Liam McKeone

Vanderbilt has not been particularly noteworthy as far as the athletics department goes this century but everyone likes the university's logo. It's pretty neat. The V with the star around it is the dictionary definition of iconic. Everybody who sees it knows the school affiliated.
I regret to inform you, reader, that the logo above is no more. On Tuesday, the school announced a rebranding that included changing the logo.
@UniWatch new brand identity for Vanderbilt - https://t.co/XWd6GwgHhx pic.twitter.com/7yD5havxPP
— ChicagoGump 2.0 (@BurnerGSmith) March 22, 2022
Per the official school announcement:
A bold version of the Vanderbilt V is used to represent the Commodores. This variation aligns to the proportions of the V we use for the university, a visual representation of our One Vanderbilt spirit. The Athletics brand will be phased in over time, so check back for more updates as the year progresses.
It was met with mostly shock and a little horror that the school would change what many consider to be the best part about its sports teams.
Vanderbilt's new logo
— Christian D'Andrea, 2021 PAC champion (@TrainIsland) March 22, 2022
people who work for Vandy: wow, a stellar reminder of our new vision and new identity, truly we've done it again
everyone else: hey what the fuck this sucks pic.twitter.com/s6zbOwGveZ
I don’t think I am exaggerating when I say Vanderbilt’s logo was the best thing about Vanderbilt athletics and they got rid of it https://t.co/LTKkoJJDsC
— Rodger Sherman (@rodger) March 22, 2022
BREAKING: Vanderbilt admin, having nothing else going on, unveils new, worse logo. pic.twitter.com/bGVntsK7QW
— Vanderbilt Hustler Pitchbot ?? (@Vandy_Pitchbot) March 22, 2022
New Vanderbilt logo looks like the History Channel and Virginia logo had a child. pic.twitter.com/LSqvjpjFx3
— Owen (@75toRupp) March 22, 2022
Vanderbilt design team pic.twitter.com/5hufKkPPFd
— Christopher Volken (@Volken_Vol) March 22, 2022
Everyone: "The worst part about Vanderbilt is their football team."
— Katie Pondiscio (@kpondiscio) March 22, 2022
Vandy's branding team: "Hold my beer" pic.twitter.com/F96YF84vig
the new Vanderbilt logo pic.twitter.com/Cza0QVXUyF
— Luke ? (@lukiewookiee) March 22, 2022
RIP to Vanderbilt's "Star V" logo, which will be replaced by the "Goofy Block V" starting in 2023 https://t.co/6mbdw4GfOO pic.twitter.com/zns386kzCy
— Simon Gibbs (@SimonGibbs26) March 22, 2022
As noted above, Vanderbilt teams will still rock the old logo for the rest of the calendar year. But starting in 2023, they will have the new logo. Which gives the school plenty of time to rethink this decision.