The Big Lead

TCU star Hailey Van Lith stuns on Sports Illustrated Swimsuit digital cover

The college basketball star has a reported NIL value of over $1 million.

By Matt Reed

TCU Horned Frogs guard Hailey Van Lith talks with reporter Hannah Wing during the Big 12 Women’s Basketball Media Day.
TCU Horned Frogs guard Hailey Van Lith talks with reporter Hannah Wing during the Big 12 Women’s Basketball Media Day. / Jay Biggerstaff-Imagn Images
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Women's college basketball is drawing more attention than ever before, and it's not solely because of the quality improving on the court.

While previous stars like Caitlin Clark, Angel Reese and Cameron brink are now in the WNBA, one of the sport's biggest names has continued to draw attention for not only herself but the rest of the women's game.

MORE: Hailey Van Lith shares obscure fact about her legs that left TCU teammates confused

TCU star Hailey Van Lith helped her Horned Frogs teammates reach the Elite Eight before falling to Texas, but the future WNBA talent is capitalizing on her deep tournament run by featuring in one of most iconic magazines; Sports Illustrated.

Van Lith stunned in her black and white bikini on the cover of the Sports Illustrated Swimsuit edition, following in the footsteps of Brink and Reese, who each appeared in previous years of the magazine.

MORE: Hailey Van Lith's dad goes viral for hilarious celebration with boyfriend Jalen Suggs after clutch three-pointer

The former Louisville and and LSU talent has a reported NIL value of over $1.1 million, per On3. That includes deals with sponsors like Apple Cash and Lacroix.

TCU guard Hailey Van Lith (10) speaks to the media during a press conference ahead of the Regional Finals
TCU guard Hailey Van Lith (10) speaks to the media during a press conference ahead of the Regional Finals of the NCAA Women's Tournament in Birmingham, Alabama, March 30, 2025. TCU will face the Texas Longhorns in the Elite Eight on Monday night. / Sara Diggins/American-Statesman / USA TODAY NETWORK via Imagn Images

The 23 year old is expected to be a top-10 pick in this year's WNBA Draft, and whichever team grabs the talented guard they'll surely receive a lot more attention given her massive social media following that includes over 1.3 million followers on Instagram.

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