The Big Lead

Tyrese Proctor NIL Worth: How much does Duke star make in endorsements?

The Blue Devils star might not be making Cooper Flagg money, but he's still doing very well for himself.

By Matt Reed

Mar 27, 2025; Newark, NJ, USA; Duke Blue Devils guard Tyrese Proctor (5) handles the ball against Arizona Wildcats guard Jaden Bradley (0) during the first half during an East Regional semifinal of the 2025 NCAA tournament at Prudential Center. Mandatory Credit: Vincent Carchietta-Imagn Images
Mar 27, 2025; Newark, NJ, USA; Duke Blue Devils guard Tyrese Proctor (5) handles the ball against Arizona Wildcats guard Jaden Bradley (0) during the first half during an East Regional semifinal of the 2025 NCAA tournament at Prudential Center. Mandatory Credit: Vincent Carchietta-Imagn Images / Vincent Carchietta-Imagn Images
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The Duke Blue Devils are about to be one of the final eight teams remaining in March Madness after defeating the Arizona Wildcats in the Sweet 16, and despite all the talent that the ACC team has there's been an emerging star that's had to take a back seat for most of the season.

RELATED: Does March Madness lack magic without Cinderella stories?

Tyrese Proctor has been a hot hand for Jon Scheyer's team throughout the season, but he's stepped up in an even bigger way during March Madness by adding a dangerous three-point threat to the lineup.

The junior guard has averaged over 12 points per game throughout the year and shot over 40 percent from three-point range, and because of that productivity he's become yet another valuable NIL recipient on the Blue Devils squad.

While it's unknown what Proctor's exact NIL value is at the moment, he does have deals in place with several notable brands including Bath & Body Works, Express men's clothing, Podium jewelry and Downy Rinse and Refresh.

Last year, On3 had Proctor NIL worth around $63,000, however, given Duke's rise this season as one of the top teams in college basketball it's very likely that with the deals he has in place that he's making significantly more money as Duke pushes for a Final Four run.

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