The Seattle Seahawks beat the New York Giants 23-0 in New Jersey Sunday. Jet Chevrolet Federal Way in Washington was worried that was going to happen. The dealership promised to pay 12 people $35,000 each if the Seahawks were able to shut out the hapless Giants. Anyone who bought a car between Wednesday and Saturday was given 100 entries into the sweepstakes. Twenty cars were sold and another 12 people were given single entries simply for walking in. The promotion will cost the dealership $420,000, though they were apparently insured against stupid guarantees.
This should be the final, greatest insult of the Giants’ pathetic season. Promotional guarantees like this are only made when a really good team plays a really bad team. The dealership might as well have offered a free month of a lease for every interception Eli Manning threw. That would have been five free months. He threw five interceptions. Five.
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