Darren Rovell Describes How He Manicures His Super Bowl Tweets

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I caught up with ESPN sports business reporter Darren Rovell for 10 minutes in the media room at the Mall of America on Thursday. We discussed:

  • The value, or lack thereof, of attending gigantic NFL Super Bowl week press conferences.
  • The process of how Rovell prepares 100 tweets for Super Bowl Sundays, and is constantly fidgeting with when to fire them out.
  • Who becomes a billionaire first: LeBron, Kobe, or A-Rod? (Or Durant?)
  • What Rovell sees as the biggest sports media stories for 2018.

Hope you enjoy!

Podcast produced by Michael Shamburger

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